💡Content Marketing Manager

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At Wecan Group Inc. (the company behind Caricature24™), we specialize in creating hand-drawn personalized caricatures. Over the past 7 years, we’ve drawn thousands of original artworks, creating moments of joy and lasting memories among recipients not only in Bulgaria, but also in the USA, the UK, Germany, Australia, and several other countries.

Our strategy for expansion targets global leadership by entering into new markets, including Canada, Poland, the Czech Republic, New Zealand, the UAE, Cyprus, Greece, and the Netherlands. Proof of our success is the thousands of 5-star reviews from customers who keep coming back to us, trusting us over and over again.

We do not limit ourselves to what we have achieved, therefore, we are looking for YOU– a creative and strong content marketer, ready to make a direct impact and help us shape the brand’s future through impactful content strategies.

Expected result: Motivated potential customers who understand the value of the company’s products and are ready to make a purchase.

Responsibilities:

• Develop and execute strategic content plans to drive traffic and conversions (organic, paid, influencer marketing, UGC).
• Create high-converting content across web, landing pages, social media, etc tailored to different customer journey stages.
• Optimize content and landing pages through keyword analysis, pillar pages, A/B testing, and CRO strategies improve rankings and conversions.
• Manage social media strategy, including targeted campaigns, content creation, audience engagement, and UGC.
• Implement remarketing and email strategies to enhance conversions.
• Collaborate with influencers and partners to expand brand reach.

This position is suitable for YOU, if:

• You have a proven background in digital marketing, with hands-on experience in any of the content marketing areas.
• You have a deep understanding of consumer intent and excel at crafting targeted content that resonates with users at every stage of the funnel.
• You possess analytical skills, love numbers, understand what affects conversion, and know how to increase it.
• You’re a self-starter who independently identifies opportunities and takes action without waiting for instructions.

We offer:

• Competitive compensation: meeting and exceeding expectations.
• Flexible working hours – Monday to Friday, with the option to choose start and end times.
• Fully remote – work from our cozy office or any other location – it’s up to you.

Bonuses:

• You will apply the latest technologies and approaches and will work with the best experts and consultants.
• You will oversee the entire content marketing from A to Z, not just part of it.
• You will have the freedom to experiment with various marketing channels and implement your own ideas.
• We are interested in our employees’ development, so we invest in various trainings and courses.
• In 2-3 years here, you will become a highly sought-after specialist in this field.

Ready to take on a challenge and help us drive growth? Send us your CV! We’re excited to learn more about your skills and success stories. 🙂